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Principles & Techniques of Fundraising

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A practical, research-driven course for fundraisers at every stage.
Principles & Techniques of Fundraising

What Will You Learn?
A clear, structured understanding of the full fundraising cycle, from planning to stewardship
Proven frameworks grounded in research, not just intuition or experience
How to build meaningful, long-term donor relationships with purpose and confidence
Practical strategies to design and strengthen your organization’s fundraising plan
The roles, responsibilities, and collaboration required across the fundraising ecosystem
Ethical, effective approaches to donor engagement and making the ask

Who Should Attend?
New fundraisers seeking a strong foundation
Experienced professionals looking to refine and validate their approach
Leaders and managers responsible for fundraising strategy or hiring
Anyone transitioning into a development role
Teams looking to align around a shared fundraising framework

What Will You Receive?
A comprehensive, research-backed curriculum grounded in decades of fundraising practice and innovation
Proven frameworks and methodologies you can confidently apply across campaigns, donor engagement, and strategy
Expert-led instruction from seasoned fundraising professionals who bring both depth and real-world perspective
Actionable tools, resources, and gift club ideas designed for immediate implementation within your organization
A structured, end-to-end roadmap that brings clarity, consistency, and intentionality to your work
Access to a national network of fundraising professionals, fostering shared learning beyond the classroom
A digital copy of the book Achieving Excellence in Fundraising, Fifth Edition